About Riz Boardshorts - Tailors of Sunshine: Substance, style and sustainability define our eco swim shorts and swimwear for men and women.
Based in London, we launched in 2009 as a more soulful and sartorial
(not to mention sustainable) approach to mens’ swimwear. Elegantly tailored,
ethically sourced, shorts perfect in or out of the sea.
Riz is born
Riz Smith, the founder and creative director, is a London-based designer and surfer. After years of designing swim and beachwear for various global brands, he became acutely aware of the need for something better. With this in mind he set out to build a small, honest brand with his school friend Ali, shaped around the aspiration of creating 'The most beautiful and sustainable swim shorts in the world'.
It's more than just a cool triangle
Central to this vision are three core elements: Sustainability, Substance and Style. This triad of principles underpins the philosophy of all Riz shorts and is symbolized by the iconic inverted pyramid cut into the back waistband.
Tailors of sunshine
Being a London-based beach brand is an adventure in itself, and has opened up a wonderful world of paradox and opportunity. Blending London's rich Saville Row heritage of bespoke suiting and gentleman ideals with Riz's own summery disposition, the brand has become affectionately known as the 'Tailors of Sunshine'.
A creative collective
Today we work as a small, creative collective bringing together expertise and talents from various walks of life. We remain united by one simple mission: to create the most beautiful, sustainable swim shorts.
We passionately believe in crafting swimwear with soul. All our shorts are made in Europe and in genuinely small batches. We do not mass produce! Every pair of our shorts is also digitally printed in the UK, allowing us to bring to life even the most intricate and colourful designs.
Shorts that are built to last are better for the environment, and are therefore more sustainable. Our shorts have substance. Whether triple stitching the shorts for durability, or packaging our products in recycled boxes, we are dedicated to delivering uncompromising craftsmanship and quality.
We believe that true style lasts forever. Inspired by the idea of Savile Row for the Sea, our shorts have an 'old school' tailored feel and won't go out of style over night. At the same time, our use of the latest recycled fabrics and digital print techniques means our shorts maintain a contemporary edge.
We work with a small collective of hand selected artists and illustrators to come up
with prints that convey our own unique 'British-Hawaiian style'. It is here we incorporate themes of endangered fish, flowers and insects that we hope will foster awareness and inspire appreciation for the natural world around us.
Our oceans are littered with plastics. In an effort to do our part, every pair of our shorts are crafted from Eco-Friendly 100% recycled and recyclable fabric as well as being digitally printed in the UK using earth friendly inks.
What's more, our pioneering Rizcycle scheme allows you to return your old shorts in return for a discount off your next pair; focusing the entire product life into a perpetual 360 degree process.