About Riz Boardshorts - Tailors of Sunshine: Substance, style and sustainability define our eco swim shorts and swimwear for men and women.
'SOULFUL YET SATORIAL - The most beautiful and sustainable swim shorts in the world'
Riz is born
Riz Smith, the founder and creative director, is a London-based designer and surfer. After years of designing swim and beachwear for various global brands, he became acutely aware of the need for something better. With this in mind he set out to build a small, honest brand shaped around the aspiration of creating 'The most beautiful and sustainable swim shorts in the world'.
It's more than just a cool triangle
Central to this vision are three core elements: Sustainability, Substance and Style. This triad of principles underpins the philosophy of all Riz shorts and is symbolized by the iconic inverted pyramid cut into the back waistband.
Tailors of sunshine
Being a London-based beach brand is an adventure in itself, and has opened up a wonderful world of paradox and opportunity. Blending London's rich Saville Row heritage of bespoke suiting and gentleman ideals with Riz's own summery disposition, the brand has become affectionately known as the 'Tailors of Sunshine'.
A creative collective
Today we work as a small, creative collective bringing together expertise and talents from various walks of life. We remain united by one simple mission: to create the most beautiful, sustainable swim shorts.
We passionately believe in crafting swimwear with soul. All our shorts are made in Europe and in genuinely small batches. We do not mass produce! Every pair of our shorts is also digitally printed in the UK, allowing us to bring to life even the most intricate and colourful designs.
Shorts that are built to last are better for the environment, and are therefore more sustainable. Our shorts have substance. Whether triple stitching the shorts for durability, or packaging our products in recycled boxes, we are dedicated to delivering uncompromising craftsmanship and quality.
We believe that true style lasts forever. Inspired by the idea of Saville Row for Surfing, our shorts have an 'old school' tailored feel and won't go out of style over night. At the same time, our use of the latest recycled fabrics and digital print techniques means our shorts maintain a contemporary edge.
We work with a small collective of hand selected artists and illustrators to come up
with prints that convey our own unique 'British-Hawaiian style'. It is here we incorporate themes of endangered fish, flowers and insects that we hope will foster awareness and inspire appreciation for the natural world around us.
Our oceans are littered with plastics. In an effort to do our part, every pair of our shorts are crafted from Eco-Friendly 100% recycled and recyclable fabric as well as being digitally printed in the UK using earth friendly inks.
What's more, our pioneering Rizcycle scheme allows you to return your old shorts in return for a discount off your next pair; focusing the entire product life into a perpetual 360 degree process.
Our aim is to be an extra-ordinary clothing brand. We continue to work with a variety of ocean and environmental charities, donating a
proportion of our profits or stock to support their work, organising beach clean ups and spreading the word about ocean pollution and
Marine Conservation Society
The MSC are a fabulous UK charity who work to secure the future of our living seas and save threatened sea life before it is lost forever. Their activities range from establishing marine protected areas to clearing seas of increasing levels of litter to reducing overfishing which has led to an 88% decline in European fish stocks in recent years. As well as donating money to support the work of the MCS, we will be conducting a host of beach clean-ups with them throughout 2015.
For more info visit www.mcsuk.org
The Eden Project
10% of the sales of our current season's Endangered Garden shorts go to support the amazing work of the Eden Project, an educational charity in Cornwall. Eden's HQ is in a stunning global garden in a massive crater. In the garden there's a full blown rainforest in the world's largest conservatory. Eden works to connect us with each other and the living world, exploring how people can work together and with nature towards a better future. Beyond its Visitor Destination, Eden runs transformational environmental and social projects across the world. In 2015, we will be developing our Eden partnership further.
Watch this space.
For more info visit www.edenproject.com
The Wave Project
As part of our Rizcylcing scheme we are currently donating previous season's shorts to the Wave Project in the UK. The Wave Project has developed an award winning intervention that uses the local surfers to help young people reduce anxiety and improve their emotional health. New projects have been set up all over the UK, including in Wales, Scotland and even inner-city London!
For more info visit www.waveproject.co.uk